54 pre-configured KPIs
Benchmarks per stage included
Ready for investors
What do you get with this resource?
How does the feature work?
Who is this resource for?
Metrics Dashboard for Fundraising
The tracker that converts your data into arguments for investors
Most founders go into a first investor meeting without knowing if their Burn Multiple is acceptable or if their NRR indicates a business with real retention. Not due to a lack of data, but due to a lack of system. The Startup KPI Meter unifies 54 metrics in a single structured file, with benchmark references for each KPI, so you know exactly where you stand and can answer any question before it's asked.
2 Reviews
From scattered metrics to investor-ready dashboard
The before and after of acquiring this resource.
Before downloading
Metrics in five different tabs
Your MRR is on one sheet, your Churn on another, your CAC manually calculated in an email you can no longer find. Every time someone asks you for numbers, you lose one to three hours compiling data that you don't know if it's consistent. When an investor meeting comes around, you improvise.
First two hours
One file. All KPIs calculated.
You import your data into the tracker, block by block. The formulas calculate automatically: ARR from your MRR, LTV/CAC from your existing data, Burn Multiple from your cash and your new ARR. Next to each figure, the benchmark tells you whether you are in the minimum, good, or excellent zone for your stage. For the first time, you see the real status of your startup on a single screen.
In your next meeting
Prepared before they ask
When an investor asks about your Rule of 40 or your NRR, you open a file. You don't search. You don't calculate out loud. You don't ask for time to send it later. You have the numbers, you know what they mean, and you know your strengths and your areas for improvement. That difference isn't cosmetic: it's the difference between a founder who manages their business and one who improvises.
The tracker that converts your data into arguments for investors
54 KPIs in 7 blocks
Complete overview of a startup's status: financial, product, growth, sales, marketing, operations, and synthetic ratios. No relevant metric is left out of the file.
Minimum, good, and excellent benchmarks
Each KPI includes three benchmark levels based on industry standards. LTV/CAC minimum 3:1, NRR good 105%+, Burn Multiple excellent below 1.0: you know what your numbers communicate before anyone even asks.
Pre-loaded sample data
The tracker comes with real data from a fictional startup's first few months of operation. Before you touch anything, you can see how the system works, how ratios are calculated, and how benchmarks are read. Delete the example data, replace it with your own, and the dashboard is yours.
Compatible with Excel, Sheets, and Notion
The .xlsx file opens and works without adjustments in both Microsoft Excel and Google Sheets. The CSV allows direct import into Notion, Airtable, or any tool in your stack. No external dependencies, no proprietary formulas.
Interpretation PDF guide included
The third file in the pack is the KPIs Guide for Startups in PDF: context, interpretation criteria, and red flags for the most critical metrics in fundraising. A reference to consult when the number has already been calculated but you don't know what to say about it.
Preparation for Due Diligence
Rule of 40, SaaS Magic Number, Cash Conversion Score, SaaS Quick Ratio: the synthetic ratios that investors use to evaluate a business's efficiency are already set up with their formulas and benchmarks. When due diligence arrives, the system will already be running.
What separates this resource from searching "how to launch an MVP" on Google
Designing a 54-KPI tracker from scratch requires researching the correct formulas, defining benchmark references for each stage, structuring the blocks, loading sample data, and validating that everything calculates correctly. This is between 15 and 25 hours of work for someone who knows what they're doing — and even more time if it's not your area. At €50 an hour, that's between €750 and €1,250 in a founder's time. This tracker solves it for €97 and is ready in two hours.
| KPI Tracker for Startups | €97 vs. building it from scratch | |
|---|---|---|
| 54 preconfigured KPIs with correct formulas from day one | ||
| Benchmarks per stage included: minimum, good, and excellent for each metric | ||
| Pre-loaded sample data to understand the system before using it | ||
| Complex synthetic ratios already calculated: Rule of 40, Burn Multiple, SaaS Magic Number | ||
| PDF guide included with interpretation criteria for fundraising | ||
| Ready in less than two hours. No prior research, no formula errors. |