{"product_id":"hoja-calculo-kpis-startup","title":"KPI Spreadsheet: investor-ready startup metrics","description":"\u003cdiv\u003e\n\n\u003cdiv\u003e\u003cspan\u003eWhen an investor asks for your metrics, you have 48 hours to respond credibly or you lose the meeting. \u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cspan\u003eMost founders spend days looking for data scattered across spreadsheets with inconsistent formulas, tables copied from the internet, and calculations that no one can audit. A funding round isn't always lost because of the product. \u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eSometimes it's lost because the numbers aren't there.\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\u003cspan\u003eThis spreadsheet includes everything an investor expects to see, with formulas pre-loaded:\u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\u003cspan\u003eMRR and ARR automatically calculated from your revenue data\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003eCAC broken down by acquisition channel\u003c\/li\u003e\n\n\u003cli\u003eLTV and LTV\/CAC ratio with reference traffic light\u003c\/li\u003e\n\n\u003cli\u003eMonthly and annual churn (by customer count and by revenue)\u003c\/li\u003e\n\n\u003cli\u003eBurn rate, runway, and 12-month cash projection\u003c\/li\u003e\n\n\u003cli\u003eComplete unit economics: contribution margin, payback period\u003c\/li\u003e\n\n\u003cli\u003eCohort retention (table ready to copy into any deck)\u003c\/li\u003e\n\n\u003cli\u003eAutomatic dashboard: charts update automatically when you input your data\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWho this spreadsheet is for:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\u003cspan\u003eThe founder who has a meeting with an investor in two weeks and whose current metrics are an Excel built on the fly.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003eThe CEO of a startup with 6–18 months of activity who is starting to report to a board or to business angels and needs a professional format.\u003c\/li\u003e\n\n\u003cli\u003eThe technical co-founder who handles finances by default because there is no CFO, and needs a structure that doesn't require being a financial expert to maintain.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cspan\u003eImmediate access. Download in \u003c\/span\u003e\u003cspan\u003e`\u003c\/span\u003e\u003cspan\u003e.xlsx\u003c\/span\u003e\u003cspan\u003e`\u003c\/span\u003e\u003cspan\u003e (compatible with Excel and Google Sheets) and \u003c\/span\u003e\u003cspan\u003e`\u003c\/span\u003e\u003cspan\u003e.csv\u003c\/span\u003e\u003cspan\u003e`\u003c\/span\u003e\u003cspan\u003e. Sample data is included so you can see exactly how each section works from day one.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Excellentia Assets","offers":[{"title":"Default Title","offer_id":55620803133780,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/8041\/3012\/files\/1.png?v=1777205662","url":"https:\/\/assets.excellentiaclub.com\/en\/products\/hoja-calculo-kpis-startup","provider":"Excellentia Assets","version":"1.0","type":"link"}